Clifbar: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

From clif® to luna® to clif kid®, we make nutritious energy foods for every moment in your day and everybody in your family.

890M

Estimated Revenue

199.38k

Website Visitors

4/5

Trustpilot Score

What do we know about Clif Bar & Company?

Estimated Revenue (2020)

$890M

Total Employees

930 Founded

1992

Industry

Consumer Goods

Location

Emeryville, United States

About

Clif Bar & Company: From CLIF® to LUNA® to CLIF KID®, we make nutritious energy foods for every moment in your day and everybody in your family.

Social Links

Alexa Ranking: 95652

What is Clif Bar & Company's Revenue?

Clif Bar & Company's estimated revenue for 2024 is $890M.

What does Clif Bar & Company do?

Clif Bar was born on a bike. In 1990, Gary Erickson set off on a 175-mile bike ride. Exhausted and hungry, he realized he couldn't take another bite of the energy bars he brought along. In that moment he now calls ‘the epiphany,' he had the idea to make a better tasting energy bar. Guided by Five Aspirations – Sustaining our People, our Business, our Brands, our Community and the Planet – Clif Bar is a family- and employee- owned company that loves food. We believe that food provides health, joy and energy to do the things we are passionate about. The food we create is good for people and the planet. We believe that happy, healthy people create the best food. We want to help our people live the lives they want to live so we've created an environment where our people can grow and succeed both personally and professionally. We strive to: • Create a company culture that inspires and supports our people in and outside work. • Sustain our people with competitive pay and innovative benefits and holistic wellness offerings. • Hire the right people for the right positions and support them to grow in their current and future roles. Working at Clif Bar is a chance to make impactful changes. To your career. To your community. To the planet. And, to your life!

What are the monthly traffic metrics for Clifbar?

6/mo Traffic Growth

-8.20%

All Time Traffic Growth

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Monthly Hits

199k

Time on Site

1.3Mins

Bounce Rate

54%

How fast is Clifbar growing?

Clifbar has grown by 13.7% in the last 6 months according to SimilarWeb.

How do people interact with Clifbar?

Last month, Clifbar received 199k visitors who spent an average of 1.3 minutes on the website and visited 2.0 different pages per session. Overall, 54% of people bounce on the first visit.

How do people find Clifbar?

58.7k people (29%) visit Clifbar directly. 123.1k (62%) people search for them in Google. Whereas, 3.4k (2%) discover Clifbar through Facebook, Reddit, and YouTube. 6.2k (3%) visitors come from Clifbar's email newsletters. Finally, 4.5k (2.2%) people come from affiliates and or paid referrals.

Who uses Clifbar?

Clifbar's top market is the United States and they receive 171.1k (85.8%) people.
Then the 2nd is Canada with 5.7k (2.9%).
The 3rd is is Brazil with 4k (2.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Clifbar's ads on Google?

Google Ads

CLIF BAR® Energy Bar - Feed Your Adventure - clifbar.com‎

http://www.clifbar.com/products/clif/clif-bar

Organic Ingredients and Performance Nutrition to Help You Sustain Your Adventure Free Shipping w/$75 Order · Kitchen Crafted · Amazing Taste · Healthy Snack · Energy Boost Highlights: Organic Ingredients, Performance Nutrition…

Shop CLIF® Official Website - See What's Inside A CLIF BAR®

https://www.clifbar.com/sustained-energy

CLIF Kid Snacks | Shop CLIF Kid Zbar®

https://shop.clifbar.com/collections/clif-kid

Nutritious Energy Snacks For Every Moment In Your Child's Day & Everybody In Your Family. Clif Kid Bars and Snacks Are A Great Way To Fuel Active Bodies And Imaginations. Kid-Approved Flavors. Lunchbox Ready. Kitchen Crafted. Soft Baked. Whole Grain.

Clifbar.com | CLIF BAR® Energy Bar | Made with Organic Ingredients‎

http://www.clifbar.com/products/clif/clif-bar/chocolate-chip

Stay Energized on Your Next Bike Ride or Marathon. Grab a CLIF Bar Today! Free Shipping w/$75 Order · Energy Boost · Amazing Taste · Kitchen Crafted Types: Chocolate Chip, Coconut Chocolate Chip, Cool Mint Chocolate, Crunchy Peanut Butter, Nuts & Seeds, O

CLIF BAR® Energy Bar - Performance Nutrition - clifbar.com‎