Review (August 2025)

What began as one new mom's quest for a safe baby shampoo has grown into a beloved collection of more than 80 pediatrician & dermatologist-recommended products

80M

Estimated Revenue

66.36k

Website Visitors

4/5

Trustpilot Score

What do we know about California Baby?

Estimated Revenue (2020)

$80M

Total Employees

9

Founded

1995

Industry

Cosmetics

Location

Los Angeles, United States

About

California Baby: What began as one new mom's quest for a safe baby shampoo has grown into a beloved collection of more than 80 pediatrician & dermatologist-recommended products

Social Links

Alexa Ranking: 355019

What is California Baby's Revenue?

California Baby's estimated revenue for 2024 is $80M.

What does California Baby do?

What began as one new mom's quest for natural baby shampoo has grown into a beloved collection of more than 80 pediatrician and dermatologist-recommended hair and skin care products for babies, kids and sensitive adults. Natural, organic and sensitive skin care products. Safe for eczema, allergies and diaper rash. No sodium laurel sulfate or gluten. Join us and our loyal fans on our mission to only create the safest natural products to soothe, nourish and smooth out life's rough patches the natural way: one baby, one kid, one family at a time. We're obsessed with purity and sustainability in every part of our process, from ingredient selection to manufacturing to packaging and beyond. Our testing standards are what's called "best in class,"​ meeting or exceeding the highest standards in the world, so you can be sure you are bringing home the cream of the crop. The result is calmer, happier babies with soft, radiant skin and moms and dads who can rest easier knowing that they haven't brought another unsustainable, toxic product into the house. It's not long before the rest of the family gets in on the secret, because why not? At California Baby®, we're constantly challenging the status quo. Whether that means buying our own organic growing fields to ensure the best ingredients or nurturing, empowering and promoting women to make sure women's voices are heard in a male-dominated industry. That's why we're beyond thrilled to be WBENC-Certified Women's Business Enterprise / WOMEN OWNED™ by the Women's Business Enterprise National Council (WBENC). The organization has officially validated that California Baby® is owned, controlled, operated and managed by a woman.

What are the monthly traffic metrics for Californiababy?

6/mo Traffic Growth

99.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

66k

Time on Site

2.1Mins

Bounce Rate

64%

How fast is Californiababy growing?

Californiababy has grown by 17.3% in the last 6 months according to SimilarWeb.

How do people interact with Californiababy?

Last month, Californiababy received 66k visitors who spent an average of 2.1 minutes on the website and visited 2.0 different pages per session. Overall, 64% of people bounce on the first visit.

How do people find Californiababy?

26.2k people (39%) visit Californiababy directly. 37.2k (56%) people search for them in Google. Whereas, 1k (2%) discover Californiababy through Facebook, Reddit, and YouTube. 0 (0%) visitors come from Californiababy's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Californiababy?

Californiababy's top market is the United States and they receive 58.7k (88.4%) people.
Then the 2nd is Canada with 2.1k (3.1%).
The 3rd is is Philippines with 1.8k (2.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Californiababy's ads on Google?

Google Ads

California Baby® - California Baby Official Site

https://www.californiababy.com/

The #1 trusted source for baby products made with plant-based and sustainable ingredients. We make sure every product features the highest quality ingredients from sources we trust. Plant Derived Ingredients. Family Owned & Operated.

Keyword: california babies

California Baby® Official Site | Free Shipping Over $49‎

https://www.californiababy.com/

We make sure every product features the highest quality ingredients from sources we trust. Gentle enough for those with eczema, chemical sensitivities, or allergy concerns. Sensitive Skin Friendly. Allergy Tested. Non-GMO. Sulfate Free. Plant Derived Ingr

California Baby Official Site | Sustainably Grown‎

https://www.californiababy.com/

The #1 trusted source for baby products made with plant-based and sustainable ingredients. Shop from our collection of shampoos, conditioners, lotions, essential oils and more! Plant Derived Ingredients. No Synthetic Fragrances. Allergy Tested. Family Own

California Baby® Calendula | Harvested On Our Organic Farm

https://www.californiababy.com/search

We believe in the power of calendula so we refined every step of the extraction process. Our certified organic calendula extract is from flowers harvested at our organic farm. Sensitive Skin Friendly. Family Owned & Operated. Sustainably Grown. Non-GMO. Sulfate Free.

California Baby Official Site | Family Owned and Operated

https://www.californiababy.com/

We make sure every product features the highest quality ingredients from sources we trust. Shop from our collection of shampoos, conditioners, lotions, essential oils and more! Plant Derived Ingredients. Non-GMO. Sulfate Free. No Synthetic Fragrances. Sustainably Grown.

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