Review (August 2025)

Burton and its team of pro riders develop products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs, bags, luggage, and accessories.

250M

Estimated Revenue

2.63M

Website Visitors

2/5

Trustpilot Score

What do we know about Burton Snowboards?

Estimated Revenue (2020)

$250M

Total Employees

860

Founded

1977

Industry

Sporting Goods

Location

Burlington, United States

About

Burton Snowboards: Burton and its team of pro riders develop products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs, bags, luggage, and accessories.

Social Links

Alexa Ranking: 82216

What is Burton Snowboards's Revenue?

Burton Snowboards's estimated revenue for 2024 is $250M.

What does Burton Snowboards do?

Everything we do at Burton started in the mountains. From getting the most out of every journey to chasing snow around the globe, we've charged ahead to innovate and change the way people enjoy the outdoors since day one. Our people, product, and our playground are hallmarks of our brand and define our process and purpose. We put our customers priorities first and bring a spirit of innovation, progression, social responsibility, and sustainability to everything we do—all while having as much fun as possible. Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn in 1977, and dedicated his life to snowboarding and the outdoor lifestyle. Burton remains privately held and owned by the Carpenter family, and operates around the globe, including its headquarters in Burlington, Vermont and international offices in Austria, Canada, China, and Japan. Apply for jobs: https://www.burton.com/us/en/work-for-us Follow us on Twitter: https://twitter.com/burtonjobs Like us on Facebook: https://www.facebook.com/jobs.burton

What are the monthly traffic metrics for Burton?

6/mo Traffic Growth

7.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

3M

Time on Site

4.2Mins

Bounce Rate

46%

How fast is Burton growing?

Burton has grown by 98.2% in the last 6 months according to SimilarWeb.

How do people interact with Burton?

Last month, Burton received 3M visitors who spent an average of 4.2 minutes on the website and visited 6.0 different pages per session. Overall, 46% of people bounce on the first visit.

How do people find Burton?

947.5k people (36%) visit Burton directly. 1.5M (57%) people search for them in Google. Whereas, 62.2k (2%) discover Burton through Facebook, Reddit, and YouTube. 32.7k (1%) visitors come from Burton's email newsletters. Finally, 44.9k (1.7%) people come from affiliates and or paid referrals.

Who uses Burton?

Burton's top market is the United States and they receive 1.4M (54.0%) people.
Then the 2nd is Canada with 365.4k (13.9%).
The 3rd is is United Kingdom with 87.1k (3.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Burton's ads on Google?

Google Ads

Burton.com - Official | Sustainable Clothing‎

https://www.burton.com/us/en/home

Shop Burton.com for the latest jackets, clothing, bags, snowboard gear, and more. 40 Years Forward. Lifetime Warranty on Bags. Fast Shipping. Built on Boards. Durable Goods. Winter Sale: 30% off Jackets & Apparel

Burton.com - Official | Sustainable Clothing | Outerwear, Bags, Gear‎

https://www.burton.com/

Shop Burton.com for the latest jackets, clothing, bags, snowboard gear, and more. Fast Shipping. Durable Goods. Lifetime Warranty on Bags. Built on Boards. 40 Years Forward. 69 Greene St, New York, NY‎ - ‎Open today · 11:00 AM – 8:00 PM Friday 11:00 AM –

Burton.com | Burton Snowboards - Sale | Apparel, Bags, Gear, & more‎

https://www.burton.com/us/en/c/sale-gear

Shop Jackets, Snowboards, & more on Sale. Free Standard Shipping is available! Durable Goods. Fast Shipping. 40 Years Forward. Lifetime Warranty on Bags. Built on Boards. Categories: Men, Women, Kids.

Burton.com - Official - Snowboards, Boots, Bindings

https://www.burton.com/us/en/home

Shop Burton.Com for the Latest Jackets, Clothing, Bags, Snowboard Gear, and More. Free Shipping on All Orders. 40 Years Forward. Built on Boards. Fast Shipping. Durable Goods. Lifetime Warranty on Bags.

anon. Snowboard & Ski Goggles - For Men, Women, and Kids‎

https://www.burton.com/us/en/c/anon

Shop anon. helmets, goggles, facemasks & more. Free Standard Shipping available! 69 Greene St, New York, NY‎ - (212) 966-8070‎ - 4.4 83 reviews

What do Burton's customers say about them?

Review Score

2/5

Total Reviews

58

Info

Burton Snowboards
5 Star
20.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
80.0%
Read reviews that mention
Zina

A company true to their word.

Reviewed on 2021-05-21T14:29:15

I'm extremely satisfied with how I've been helped by Burtons . I ordered a suit online for my son for a wedding(during the second lockdown)it was small and had to return and request a refund obviously. Due to the company going to administration my emails requesting refund wasn't received hence something that has to take around a week took almost 2months.On their website there's no phone number to call but I saw they now use WhatsApp for their queries (though was a bit skeptical but gave it a try) .I had someone called Simone to attend to me,gave me the different options they had in sending refund. I choose one of them and to my amazement got my money today. (21/5/21) Thank you Simone and your team for the honest way of dealing with your customers .
read more
Marco

Nadiyah was very helpful

Reviewed on 2021-05-20T13:46:54

Nadiyah was very helpful Super service
Viv

Excellent customer service from Nadiyah…

Reviewed on 2021-05-19T15:50:04

Excellent customer service from Nadiyah today. She was really friendly and helpful.I couldn't get on request a return and she told me what to do. Then I couldn't print returns label so she emailed me a copy of my label so that I could forward to my daughter who has now printed it for me and will pop it to me as soon as she can so that I can return my parcel. Nadiyah went over and aboard to help me today. With the current situation and me shopping online everything gets a bit more stressful when I can't sort something. I hope that Nadiyah hope I've spelt her name right will get some recognition for her excellent customer service thankyou Viv
read more
mj

uk customer

Reviewed on 2021-04-14T12:54:29

It's been 1 month and I didn't receive my order but I told Burton I will continue to wait because I really want the item and it's out of stock,but customer service ignore my email and cancelled the order. I still really want the item but I feel like they don't want customers from UK at the moment as they would rather cancel the order than send me the parcel.
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Jody

Terrible customer service

Reviewed on 2021-04-06T15:04:28

I am sure they sell lovely products, but the customer service is truly horrendous. I placed an order,but the order never went through. They did take the money straightaway, but when I got in touch with them later to check on my order, they said the order never got processed. They pushed the order through, I received a confirmation email and that should have been the end of it. When I got in touch with them today, they said the order still did not go through and were unable to process the order. Now, they said they would refund the money, so that I can order again. Products are almost out of stock, not very hopeful I am able to order them again + the amount of time I most likely need to wait until I receive a refund. Customer service was not understanding at all, they couldn't care less really. Lost a potential good customer here!!
read more
Sampson Tsai

Bought a MINE77 jacket and after less…

Reviewed on 2021-03-23T17:24:26

Bought a MINE77 jacket and after less than 10 days of riding, the gore-tex outer shell started to rip open.Contacted customer service twice and still no response from Burton. What kind of Lifetime warranty is this? Burton keeps pushing out new merch every month and doesn't honor the promises behind the product. It's just ridiculous.
read more
TS

Agree with all the other reviews will never use Burton again

Reviewed on 2021-03-22T11:11:46

Agree with all the other reviews. Never again will I use this company, online or instore.Paid for goods online 10th Feb and they never arrived. I was emailed on 25th Feb stating I would get a refund within 5 days. Still no refund received.
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Alysha Jay

Literally the worst customer service…

Reviewed on 2021-03-08T18:08:10

Literally the worst customer service ever. I've been waiting for a refund since Jan 6th.They said it could.take up to 30 days because they are busy. I contacted them when the 30 days was over and they said all they can say is it was received and still no idea when I'm going to get my refund. I tried to escalate it with my bank but because I gave burton the 30 day wait period now my bank won't escalate the situation because I'm out of the dispute window. Now I'm out $300 and don't even have the crappy snowpants in my possession
read more

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