Review (August 2025)
Only at build-a-bear can you experience the fun of making your own soft toys and custom teddy bears! for over 20 years, guests have made special memories with our selection of soft toys and personalised gifts. shop our online gift shop for more cuddly stuffed animal gift ideas!
364.2M
Estimated Revenue
1.89M
Website Visitors
2.1/5
Trustpilot Score
What do we know about Build-A-Bear Workshop?
Estimated Revenue (2020)
$364.2M
Total Employees
2300
Founded
1997
Industry
Retail
Location
Overland, United States
About
Build-A-Bear Workshop: Only at Build-A-Bear can you experience the fun of making your own soft toys and custom teddy bears! For over 20 years, Guests have made special memories with our selection of soft toys and personalised gifts. Shop our online gift shop for more cuddly stuffed animal gift ideas!
What is Build-A-Bear Workshop's Revenue?
Build-A-Bear Workshop's estimated revenue for 2024 is $364.2M.
What does Build-A-Bear Workshop do?
Founded in St. Louis in 1997, Build-A-Bear Workshop is a trusted, beloved brand that has been part of countless life moments for more than 20 years. We operate approximately 400 stores worldwide—including company-owned stores in the United States, Canada, Denmark, Ireland, Puerto Rico, the United Kingdom and China, and franchise stores in Africa, Asia, Australia, Europe, Mexico, the Middle East and China—where Guests can make and customize furry friends. The Build-A-Bear Workshop experience is an expression of our commitment to redefine retail and entertainment. Our concept is designed to bring out the creative side of our Guests to spark their imagination. We challenge every associate to contribute wherever possible to our culture, our communities and our business success. Regardless of role, Build-A-Bear associates keep our core values at the heart of everything they do. We cultivate a culture that truly begins with heart. From the passion our associates bring to work each day to our iconic heart ceremony, we deliver the Build-A-Bear spirit and one-of-a-kind experiences to our Guests – one furry friend at a time. It's one of the reasons Build-A-Bear Workshop has been recognized time and time again as a sought-after employer: • Great Place to Work® and FORTUNE's 100 Best Companies to Work For® list: 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and 2009 • Great Place to Work® and FORTUNE's Best Workplaces in Retail list: 2017, 2016, 2015 and 2014 • Great Place to Work® and FORTUNE's Best Workplaces for Women list: 2017, 2016 and 2015 • Great Place to Work® and FORTUNE's Best Workplaces for Millennials list: 2017, 2016 and 2015 • Great Place to Work® and FORTUNE's Best Workplaces for Diversity list: 2017, 2016 and 2015 • The Sunday Times 100 Best Companies to Work For list: 2017 and 2016 • 2-Star Accreditation by Best Companies for our ‘outstanding' workplace engagement standards and commitment
What are the monthly traffic metrics for Buildabear?
6/mo Traffic Growth
-9.60%
All Time Traffic Growth
Create Free Account
Monthly Hits
2M
Time on Site
3.4Mins
Pages per Visit
3.0
Bounce Rate
49%
How fast is Buildabear growing?
Buildabear has grown by 1.3% in the last 6 months according to SimilarWeb.
How do people interact with Buildabear?
Last month, Buildabear received 2M visitors who spent an average of 3.4 minutes on the website and visited 3.0 different pages per session. Overall, 49% of people bounce on the first visit.
How do people find Buildabear?
828.9k people (44%) visit Buildabear directly. 858.1k (45%) people search for them in Google. Whereas, 126.7k (7%) discover Buildabear through Facebook, Reddit, and YouTube. 14.2k (1%) visitors come from Buildabear's email newsletters. Finally, 34.3k (1.8%) people come from affiliates and or paid referrals.
Who uses Buildabear?
Buildabear's top market is the United States and they receive 1.7M (89.1%) people.Then the 2nd is Canada with 119.6k (6.3%).The 3rd is is Australia with 13.2k (0.7%).
Traffic Growth (last 6 months)
What are Buildabear's ads on Google?
Google Ads
Easter Gifts at Build-A-Bear® | Find that Last Minute Gift
https://www.buildabear.com/stuffed-animals?sc_cid=ps:google_branded+us
Make Your Own Easter Gifts In Store & Personalize w/ Hundreds of Outfits! Shop Our Clearance Items · Exclusive Online Deals · Order A Gift Card · Find A Workshop Near You 22 W 34th St, New York, NY - (212) 863-4070
Build-A-Bear Workshop® | Shop Easter Gifts Now | buildabear.com
https://www.buildabear.com/stuffed-animals
Make Your Furry Friend Unique with an Embroidered Message! Make Your Own Today. Brands: Star Wars, Nintendo, My Little Pony, Pokémon, Paw Patrol, Trolls, DC Comics, Marvel, Shopkins 22 W 34th St, New York, NY - (212) 863-4070 - 4.3 23 reviews
Build-A-Bear Workshop® - Find Big Summer Savings Now
https://www.buildabear.com/on/demandware.store/Sites-buildabear-us-Site
Stand Out This Summer with an Adorable Furry Friend from Build-A-Bear Workshop®! Shop Now.
Build-A-Bear Workshop® | Customize a Furry Friend Now
https://www.buildabear.com/on/demandware.store/Sites-buildabear-us-Site/default/BearBuilder-Show?step=chooseFriends
Add Embroidery and a Record-Your-Voice Message to Make a Truly Special Gift! Order a Gift Card. Exclusive Online Deals. Find a Workshop Near You. Add Outfits & Accessories. Shop Our Clearance Items. Brands: Star Wars, Super Mario, My Little Pony, Pokémon,
Pokémon Stuffed Toys - Buy Online, Pick Up in Store
https://www.buildabear.com/collections/shop-by-character/pokemon
Find the Perfect Pokémon Stuffed Toy Gift This Holiday Season at BuildABear.com. Customize a One-of-a-Kind Gift Online & Get It Fast. Pick Up in a Store Near You. Shop Our Clearance Items. Exclusive Online Deals. Order a Gift Card. Add Outfits & Accessories.
What do Buildabear's customers say about them?
Review Score
2.1/5
Total Reviews
141
Info
Build-A-Bear Workshop5 Star
35.0%
4 Star
0.0%
3 Star
5.0%
2 Star
0.0%
1 Star
60.0%
Read reviews that mention
deidra j quintana
I Placed a Online Order with the voice…
Reviewed on 2021-05-19T21:39:12
I Placed a Online Order with the voice recording which I did per email Instructions,I waited 2 weeks & went online to check status there was no order to be found, so I emailed them and there response was I'm sorry your order was cancelled the voice wasnt as clear, so I emailed back ON WHY I WASNT NOTIFIED THIS WAS A SENTIMENTAL GIFT, I GOT NO RESPONSE. HORRIBLE CUSTOMER SERVICE
read more
Ant. H
When I am writing my own review I AM…
Reviewed on 2021-05-12T08:15:13
When I am writing my own review I AM NOT taking the negative comments online about build a bear atall !!!!!!!!@
My experience has been EXCELLENT and the SUPPORT at the MANCHESTER store for me pushing 2 bears for Manchester bombing has been EXTREMELY EXCELLENT and staff at store too EVEN Head office !!!!!
One of people who stands out was Aisha extremly helpful and so supportive and made the experience very welcoming also the person who made my bears for me also extremely helpful too .
It's my view and the first time I been in Manchester build bear store and the reason for going on the store because of the bombing for this year in 2021 . AMAZING service and even Head office AMAZING to what they did for me !!!!!
Also the ASSISTING manger Kim has been amazing over the phone too !!!!!!!!!!
I totally don't understand why people would be so negative about build a bear when I feel the opposite way round !!!!!!!
I just want to say thank for what build a bear done
Many thanks
Anthony
read more
Sioux Gijzen
Total satisfaction
Reviewed on 2021-05-08T15:28:40
Total satisfaction!
I ordered a Stuffed Red Raptor with personalised voice recording on 30 April 2021.I had constant communication from BaBW tracking my dino, aswell as dispatch date. Item was in good received in good condition, on 5 May, with the birth certificate as ordered. My great nephew was bowled over with his talking dino, and listens to it constantly! Best gift ever! Thanks Build-a-Bear, UK!
read more
Papilapipo
Fine items but poor packaging.
Reviewed on 2021-04-27T09:50:20
The items are fine. But the packaging for the delivery is worrisome.
I am a customer in WA Australia,and the order dispatch was done pretty fast although they only noticed you few days later (Australia Post did a better job here at noticing their customers). After a week+, finally received my items. But unlike what you saw from Youtube, the items are all packed in a soft parcel/satchel bag with zero bubble wrap/protection around the item.
I was fortunate enough I guess to have the Tom Nook and Isabelle in perfect condition, but their birth certs are worn and terribly folded (imagine you toss your single sheet paper bare into a bag which is fully filled, and brought the bag onto a trip for one week, how would you expect the paper to look like at the end of the trip?)
Considering you have spent that much money on the items and delivery, and they can’t even get the basics done correctly is pretty disappointing.
And also the birth certs you received are blank generic certs...
Summary: They could do better to make the service and items worth AUD 140.
Update: email for birth cert replacement and they sent me the cert template. Not the best solution, but at least they replied prompt and efficiently.
read more
S B
Shocked
Reviewed on 2021-04-23T16:44:45
Shocked to hear about other peoples negative experiences with B-A-B. I ordered a gift online for my friend's child and I had an issue with my order.I got in touch with customer services and they replied very promptly and politely, resolving my issue at first contact. Maybe I got lucky here, but personally I was impressed with their customer service.
read more
Katy
Horrific Experience
Reviewed on 2021-04-21T14:00:56
I ordered an online exclusive on the 19th of March. After 2 weeks with no dispatch,I emailed customer service.
They reply extraordinarily slow, and on the rare instances they bothered to reply, they copied and pasted information from the website (even though the information didn't answer my question about a dispatch date).
Eventually, they stated that this was a bad order, and put in a new one for me (which makes no sense - my original order was never even shipped?). The updated order also never shipped. They told me that it had and even provided a tracking number, but after 10 days the tracking only stated 'label created - USPS awaiting item'.
They eventually just gave me a refund as the item is now out of stock.
This has been the worst experience I've ever had when ordering online. I am dumbfounded how such a reputable website could treat their customers so poorly.
Don't even bother buying from the website directly, their service has gone down the drain. I ended up ordering the item I was after through eBay. Much better experience.
read more
Tracey
Packaging for Delivery!
Reviewed on 2021-04-18T17:42:06
I ordered two of the Animal Crossing Isabelle animals on 4/6/2021. I received them on 4/17/2021.Their process of packaging the items is unacceptable and extremely tacky! Both Isabelle's were just thrown in the large box, along with two birth certificates and one foundation flyer. I took photos of how they arrived. No invoice, no protective wrapping on the Animals, the paperwork was bent and printed upside down on BOTH certificates! I guess customer (and animal) care is not a priority. I will not order from their online website again due to lack of customer service/appreciation and terrible delivery packaging.
read more
Tosh
Sorry can't keep this positive
Reviewed on 2021-03-29T14:21:21
Sorry can't keep this positive. Wish I'd read the reviews. I had ordered Dr Who clothing for son's birthday on wednesday; when editing the billing address,I hadn't noticed that the shipping address had defaulted on the town and postcode whilst giving correct address for first 2lines. I immediately tried to contact and left emails all to no avail this was Sunday. Today received email explaining nothing they could as had been despatched. All I need is small correction. I then tried the courier DPD: can't find your parcel in network. I asked them to notify driver who has correct postcode with the actual correct address. Banging my head against wall. Neither company seems to have any initiative to sort things out. The problem chatline is all automated as all you get moved to are the standard answers and not to my particular problem. NEVER using them again. Am still trying to sort out with DPD. If get parcel delivered to me in time, I can then pay Royal Mail to deliver safely at least they try to help without the robot at all avenues of trying to get help.
read more
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