Boatus: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Boatus provides boat insurance, water & roadside boat towing, boat lettering, & more! discover why over half a million boaters trust our boating association.

30M

Estimated Revenue

358.54k

Website Visitors

4/5

Trustpilot Score

What do we know about BoatUS?

Estimated Revenue (2020)

$30M

Total Employees

280 Founded

1966

Industry

Insurance

Location

Springfield, United States

About

BoatUS: BoatUS provides boat insurance, water & roadside boat towing, boat lettering, & more! Discover why over half a million boaters trust our boating association.

Social Links

Alexa Ranking: 151607

What is BoatUS's Revenue?

BoatUS's estimated revenue for 2024 is $30M.

What does BoatUS do?

Boat Owners Association of The United States, better known as BoatUS®, is sometimes described as "The Boat Owner's Auto Club®" due to its Membership-based recreational boat and trailer towing services offered by TowBoatUS. From BoatUS Marine Insurance, to on the water towing, to the highly awarded BoatUS Magazine, to the Government Affairs' office lobbying efforts on Capitol Hill, we strive to make your time out on the water as enjoyable as possible.

What are the monthly traffic metrics for Boatus?

6/mo Traffic Growth

-22.20%

All Time Traffic Growth

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Monthly Hits

359k

Time on Site

2.1Mins

Bounce Rate

69%

How fast is Boatus growing?

Boatus has grown by 6.0% in the last 6 months according to SimilarWeb.

How do people interact with Boatus?

Last month, Boatus received 359k visitors who spent an average of 2.1 minutes on the website and visited 2.0 different pages per session. Overall, 69% of people bounce on the first visit.

How do people find Boatus?

129.8k people (36%) visit Boatus directly. 179.4k (50%) people search for them in Google. Whereas, 15.6k (4%) discover Boatus through Facebook, Reddit, and YouTube. 5.3k (1%) visitors come from Boatus's email newsletters. Finally, 1.3k (0.4%) people come from affiliates and or paid referrals.

Who uses Boatus?

Boatus's top market is the United States and they receive 314.5k (87.7%) people.
Then the 2nd is Canada with 10.5k (2.9%).
The 3rd is is Australia with 4.3k (1.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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