Review (July 2025)
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17.68B
Estimated Revenue
1.65M
Website Visitors
3.2/5
Trustpilot Score
What do we know about Blue Shield of California?
What is Blue Shield of California's Revenue?
Blue Shield of California's estimated revenue for 2024 is $17.68B.
What does Blue Shield of California do?
At Blue Shield of California, we're focused on fundamentally improving the ways in which members can access care and use their coverage. We're investing in talented employees and new technologies to create an unrivaled member experience that elevates expectations and achieves our mission of making health care more accessible and affordable than ever. Today we are the third-largest health plan in the state and we're dedicated to transforming the healthcare industry. Headquartered in Oakland, California, with 18 additional offices across California, we're proud to service over 4 million members and employ more than 6,000 people. We are an independent member of the Blue Shield Association. In 2015, we acquired Care1st Health Plan, a provider-founded managed care company based in Los Angeles County, to help us fulfill our mission of providing all Californians with access to high quality, sustainably affordable care. In January 2019, Care1st Health Plan changed its name to Blue Shield of California Promise Health Plan. Blue Shield of California complies with applicable state laws and federal civil rights laws, and does not discriminate on the basis of race, color, national origin, ancestry, religion, sex, marital status, gender, gender identity, sexual orientation, age, or disability. Blue Shield of California cumple con las leyes estatales y las leyes federales de derechos civiles vigentes, y no discrimina por motivos de raza, color, país de origen, ascendencia, religión, sexo, estado civil, género, identidad de género, orientación sexual, edad ni discapacidad. Blue Shield of California 遵循適用的州法律和聯邦公民權利法律，並且不以種族、膚色、原國籍、血統、宗教、性別、婚姻 狀況、性別認同、性取向、年齡或殘障為由而進行歧視。
What are the monthly traffic metrics for Blueshieldca?
6/mo Traffic Growth
-3.60%
All Time Traffic Growth
Create Free Account
Monthly Hits
2M
Time on Site
5.3Mins
Pages per Visit
7.0
Bounce Rate
25%
How fast is Blueshieldca growing?
Blueshieldca has grown by -7.1% in the last 6 months according to SimilarWeb.
How do people interact with Blueshieldca?
Last month, Blueshieldca received 2M visitors who spent an average of 5.3 minutes on the website and visited 7.0 different pages per session. Overall, 25% of people bounce on the first visit.
How do people find Blueshieldca?
896.3k people (54%) visit Blueshieldca directly. 562.3k (34%) people search for them in Google. Whereas, 17.2k (1%) discover Blueshieldca through Facebook, Reddit, and YouTube. 90.9k (5%) visitors come from Blueshieldca's email newsletters. Finally, 16.7k (1.0%) people come from affiliates and or paid referrals.
Who uses Blueshieldca?
Blueshieldca's top market is the United States and they receive 1.6M (98.9%) people.Then the 2nd is Mexico with 3.5k (0.2%).The 3rd is is India with 3.3k (0.2%).
Traffic Growth (last 6 months)
What do Blueshieldca's customers say about them?
Review Score
3.2/5
Total Reviews
4
Info
Blue Shield of California5 Star
25.0%
4 Star
0.0%
3 Star
0.0%
2 Star
25.0%
1 Star
50.0%
Read reviews that mention
Anne Rettenberg
If you have a painful or serious…
Reviewed on 2021-02-09T20:09:58
If you have a painful or serious condition, Blue Shield might not be the company for you.They argue with your doctors about every diagnostic test, and this could delay your treatment for weeks. I canceled the plan just so I could get some MRIs that I needed, then when I re-enrolled in Blue Shield I discovered that they had never processed my cancellation and I had two accounts! I got on the phone with Covered California and their representative actually lost his temper with the Blue Shield person.
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Greenman
I have seen a lot f tgat but i really…
Reviewed on 2021-01-01T10:31:33
I have seen a lot f tgat but i really realize thar
John Kerr
Not the Great Company it Was
Reviewed on 2021-01-01T09:46:37
Blue Shield has been part of my family's life for years. That doesn't mean it is currently a good choice for your family's life.For example in 2020, I filed a grievance with Blue Shield against a physician Atef Tawfik, MD and my provider, Healthcare Partners.
Incredibly, Blue Shield made the situation far worse than it had been. Their insincere and inaccurate communications and outright dishonest examination of my grievance caused me anxiety and needless stress. Blue Shield botched helping me find a lower price drug prescribed by my doctor. To them you are a commodity not a person. To some degree that's true of all health insurance companies. But Blue Shield once had a top-notch reputation. It's trading on that previous well-earned reputation and hoping you won't notice the decline in its service, standards and ethics. I believe my health has been compromised and my well being eroded into doubt, fear and sorrow as a result of the dishonest practices of this company and its indifference to me. I didn't expect Blue Shield to agree with me about every aspect of my grievance against Atef Tawfik, MD and Healthcare Partners. But I did not expect them to reword my grievance, omit important details and fail to follow up with me for over 4 months.
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Don Clayton
Abysmal, Confusing, Appalling, (ACA)
Reviewed on 2019-04-23T02:25:25
When I was young. Blue Cross/Blue Shield was the gold standard of insurance. Their name was always invoked every time someone was getting a new job,going to the hospital, or seeing a doctor for any reason. In fact, I didn’t know of any other insurance companies. But years went by and as an adult, I had several different plans and providers always knowing that someday, I would be offered this coveted insurance again. Then, a changing of regime developed the Affordable Care Act (ACA). After 30 plus years, I heard the name, Blue Shield (BS) again sans Blue Cross. But this time they’re part of the ACA. I was excited, doing my part for a system changing the face of healthcare from one based on profit, to a more collectivistic system and having BS back in my life. It could only get better with more participants, right? Wrong! The strength in numbers didn’t make a better system because the system was unprepared. Having joined during the enrollment period, I was stuck with ACA/BS for a year till I could get back to my company’s plan, United Health Care (UHC). What happened to BS? How did the best of the best turn to the worst of the worst? Well, I can best describe it by a pro/con comparison between UHC and BS. Note: UHC is just one example of many better insurance companies. With UHC, all info is easily accessible and explained for the best coverage options. With ACA/BS, info gathering was like a colonoscopy prep. There were no designated people. The phone system directed me to the Web Site. The Web Site was either down or, when working, often directed me back to phone system. However, I had one successful chat session but this was after the enrollment period where I couldn’t change anything till next year’s enrollment. The Web Site never worked again for me to get any further assistance. I’m glad my health held up for a year till I got back to UHC, Western Growers, and other insurance companies offered to me. It’s too bad how any company can lose its way and to such extremes. “It happens to the best of us” and it happened with BS.
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