Review (August 2025)
Modern & romantic wedding dresses, bridal gowns, bridesmaid dresses, formal dresses & accessories curated by bhldn, anthropologie’s wedding brand.
40M
Estimated Revenue
1.02M
Website Visitors
2/5
Trustpilot Score
What do we know about BHLDN / Anthropologie Weddings?
Estimated Revenue (2020)
$40M
Total Employees
170
Founded
2011
Industry
Retail
Location
Philadelphia, United States
About
BHLDN / Anthropologie Weddings: Modern & romantic wedding dresses, bridal gowns, bridesmaid dresses, formal dresses & accessories curated by BHLDN, Anthropologie’s wedding brand.
What is BHLDN / Anthropologie Weddings's Revenue?
BHLDN / Anthropologie Weddings's estimated revenue for 2024 is $40M.
What does BHLDN / Anthropologie Weddings do?
Brought to you by Anthropologie, BHLDN caters to the bride in search of unusually beautiful things. We focus on all things weddings with curated collections of distinctive bridal gowns, mix-and-match bridesmaid dresses, occasion looks, accessories, and more. First inspired by the Dutch word houden (meaning "to hold," as in traditional wedding vows!), we began dreaming of new ways to celebrate love and life's not-so-everyday moments. Since opening our doors on Valentine's Day in 2011, we've traveled the world in search of emerging designers, heirloom-quality craftsmanship, and designs with a layered complexity and innate sense of discovery. Striking the balance between elegance and effortlessness, we're a brand for brides who want to be inspired and intimately understood. We've also discovered a faster, simpler way to shop for your wedding wardrobe, with many styles in stock and ready to ship at a moment's notice. Collaborations with top designers and an inclusively-sized Plus collection allow us to offer exclusive gowns to every bride. BHLDN currently operates 21 store locations across the United States, with one-on-one shopping available in stores and via virtual appointment. Discover the full collection at bhldn.com.
What are the monthly traffic metrics for Bhldn?
6/mo Traffic Growth
-29.30%
All Time Traffic Growth
Create Free Account
Monthly Hits
1M
Time on Site
3.3Mins
Pages per Visit
4.0
Bounce Rate
50%
How fast is Bhldn growing?
Bhldn has grown by -4.0% in the last 6 months according to SimilarWeb.
How do people interact with Bhldn?
Last month, Bhldn received 1M visitors who spent an average of 3.3 minutes on the website and visited 4.0 different pages per session. Overall, 50% of people bounce on the first visit.
How do people find Bhldn?
447.1k people (44%) visit Bhldn directly. 405.7k (40%) people search for them in Google. Whereas, 59.5k (6%) discover Bhldn through Facebook, Reddit, and YouTube. 13.1k (1%) visitors come from Bhldn's email newsletters. Finally, 64.5k (6.3%) people come from affiliates and or paid referrals.
Who uses Bhldn?
Bhldn's top market is the United States and they receive 902.1k (88.5%) people.Then the 2nd is Canada with 34.5k (3.4%).The 3rd is is United Kingdom with 15k (1.5%).
Traffic Growth (last 6 months)
What are Bhldn's ads on Google?
Google Ads
BHLDN - New York Locations - Shop New Spring Gowns Today
https://www.bhldn.com/categories/bride
Make An Appointment Now To Try On Our New Bridesmaid Dresses, Wedding Gowns & More! Shop Thoughtfully Curated, Well-Priced Gowns Brought To You By Anthropologie. Gown At Your Door In Days. Impeccable Details. See What's New On Sale.
Bridesmaids Gifts | Maid of Honor Gifts | Bhldn
https://www.bhldn.com/bridal-party-bridesmaid-gifts/
Free Shipping At BHLDN! Find The Perfect Gifts For Your Bridal Party. 209 W 38th St 7th floor, New York, NY - (929) 232-3201
Gifts for Brides | Shop Bridal Gifts - BHLDN.com
http://www.bhldn.com/shop-decor-gifts-for-the-bride/
Anthropologie's Wedding Collection. Shop Bohemian Dresses & Decor Now!
Bridesmaids Gifts | Maid of Honor Gifts | Bhldn
https://www.bhldn.com/bridal-party-bridesmaid-gifts/
Shop the Semi-Annual Sale! Save Up To 50% Off All Markdown Items. Whispers & Echoes. In-Store Locations. See What's New On Sale. Types: Heels, Flats, Sandals. 209 W 38th St 7th floor, New York, NY
Unique Wedding Decorations and Decor | Bhldn
https://www.bhldn.com/shop-decor-view-all-decor/
Free Shipping At BHLDN! Shop Our Assortment Of Boho, Modern or Romantic Gowns. 209 W 38th St 7th floor, New York, NY - (929) 232-3201
What do Bhldn's customers say about them?
Review Score
2/5
Total Reviews
21
Info
BHLDN5 Star
20.0%
4 Star
0.0%
3 Star
5.0%
2 Star
5.0%
1 Star
70.0%
Read reviews that mention
McKenzie James
Terrible Company
Reviewed on 2021-05-20T15:43:09
Terrible Company. Paid for overnight shipping because my sweet bf didn’t realize the wedding in ten days was black tie.(Moreover, what that meant...) It’s been four days, and I have yet to receive the item, and if it does show up, I know I’ll have to get it hemmed, so let’s add express alteration fees for another hundred. Ridiculous.
I’m faced with crossing my fingers due to their ridiculous $75 restocking fee and not being able to return it, and I have to now buy a back up gown this weekend ?.
read more
LaurenJ
If I could give zero stars I would!
Reviewed on 2021-05-17T08:37:21
If I could give zero stars I would!
Absolutely TERRIBLE customer service. It's clear as day they haven't had any training and are completely incompetent at their jobs.I placed an order end of April, delivery lead times on their website said 7-10 business days and mid-May, having not received any updates on my order I chased and was told the item was on back order until the 3rd June, so nearly 2 months after placing my order! No apology or solution was offered, I was just expected to take it. Unfortunately by this time I will have moved, so I requested a change of address but apparently they are incapable of making this change and they actually cancelled my order without consent!
Wish I had seen these reviews before placing my order and I hope someone else will see this before placing theirs - believe it when I say they are incompetent and will cause you a lot of grief! Don't waste your time!
read more
Channy
Not recommend BHLDN
Reviewed on 2021-05-02T11:49:49
Worst purchasing experience ever. Placing my wedding dress a month ago but they sent me a wrong size.I have requested to return but they told me all international return postage should be paid by customer even it’s their mistake. I was so angry about their service and tried to ring them. Then they told me I can request reimbursement for the return postage, which I was quite happy to do that. They sent out the right size dress after I posted the wrong size back. However, they posted the dress by using first-class international from USPS which can take up to 25 days to get the delivery. Did they forget I have paid US$45 postage for my purchase??? Now a month after I placed the order, my dress is still in Japan!!! I hope I can get the dress before my wedding in three weeks.Not very happy about how they dealt with this. It’s my first time buying things from BHLDN but this will be my last time as well. Not recommend to anyone!!!
read more
Leo Jade
ABSOLUTELY USELESS SUPPORT TEAM
Reviewed on 2021-02-28T18:49:54
I wish I had read these reviews before placing my order! My experience is very similar to a lot ofothers: A company that claims to ship internationally but has no idea how to do that successfully and the WORST customer support I've ever encountered.
I live in the UAE and have been finding it incredibly difficult to find a dress for my wedding so when I found BHLDN I was so excited! Not only did they have beautiful dresses but they had them in my size! I had one great virtual consultation and then proceeded to place my order. For some reason the online order wouldn't process so I was told to ring customer service (International calling...)
The lady on the phone struggled with my accent (I'm form NZ) but eventually we were able to get the address down and the order went through no problem!
A few days later I check my shipping status to see that there is an issue-a missing commercial invoice-a pretty important document for international shipping. I didn't think much of it as I assumed UPS would contact BHLDN as it's their error. A week later and I receive an email stating the dress had been returned. So then began the never ending calls and emails to BHLDN's 'SUPPORT' team. No one could give me answers but they suggested I try calling UPS to find out the problem...another international call.
What I came to realise is that the lady on the phone (remember her? She couldn't understand my accent) Put down Abu Dhabi, AZ as the address. Now I'm no expert in American geography but pretty sure Abu Dhabi is NOT in Arizona! So essentially there was no commercial invoice because the address taken down was Domestic not international.....FML.
At least they're giving me a full refund-shipping costs included. However it has been a horrific experience dealing with their USELESS support team.
read more
Di
Very disappointed mother of the bride :-(
Reviewed on 2021-02-11T20:21:29
I really wish I had checked these reviews before ordering from BHLDN. I had ordered a Jenny Yoo dress to wear as mother of the bride.Beautiful dress with one glaring issue - very obvious fabric flaw in the front of the dress that only a person with impaired sight could miss. Certainly a professional retailer should be much more careful. I still loved the dress, and wanted to exchange it for the exact same dress (hoping there would be no flaw this time), but apparently BHLDN no longer has my size in the dress. The customer service rep I spoke to was not helpful in the least - just "well, we can refund you" - that's it. This is supposed to be a company that services brides and bridal parties, is it not? Shouldn't there be at least a little more in the way of at least checking to see if more can be done to help - find a similar dress - even the same dress in a different color? Nope, apparently not.
I won't do business with them again if I can help it.
read more
Margaret
Save yourself.
Reviewed on 2020-11-14T00:42:34
Word to the wise: don’t rely on BHLDN for your wedding party dresses. I’m one of four bridesmaids and while we all ordered our dresses 6 months ago,3 of us had a rough time getting our dresses. While one of us got their dress with bad stitching, 2 of us (myself included) kept getting backorder notifications. Finally, once my first backorder date arrived, I called customer service to see where my order was. They told me it was on backorder again. So I wait for the second backorder date to arrive a couple weeks later. This time, they say the dress is out of stock. So I ask if there is anything we can do to get the dress as I am a bridesmaid and it would look odd if I don’t match the others. They tell me they can arrange it. A couple more weeks go by, I get a cancellation notice. I call customer service. Again, they tell me it’s on backorder again. This time I asked to speak to a supervisor. The entire time the CS rep tried telling me it was on backorder then when I explained to them I understand how these sites work and cancellation notices don’t just get sent out, they changed their story. This time the dress was completely out of stock and I have no choice but to pick another dress. Too bad the wedding is at the end of this year and all of their dresses are on backorder! Do yourself and your bridesmaids a favor and do not order from these guys. If you’re set on their designs, go to Poshmark. This was a rough experience to say the least and not one I would ever choose to go though again.
read more
China Johnson
First time customer with an amazing experience!
Reviewed on 2020-08-06T19:35:33
Was looking for shoes to match my attire for my wedding and I googled the style of shoe I was looking for.BHLDN popped up and I visited the site. I saw the perfect pair of shoes, and this website did not disappoint! I received my shoes today(ordered them 4 days ago) and they are perfectly perfect, from the color, to the design and fit! Very very pleased with the ease of ordering, to the rapid delivery. I have pictures of my amazing shoes with the beautiful presentation, unfortunately this website doesn't seem to support pictures......sorry!
read more
Lauren mccullough
Few issues, amazing needle and thread dress
Reviewed on 2020-08-04T07:46:52
I ordered my wedding dress, got a confirmation, then12 days later I got an email to say that it was out of stock...Nearly cried.
Ordered the bigger size cause it's the ONE... Needle and thread dress (amazing) but i wanted to know I wasn't going to be messed about again. Tried to get in touch with them, there is little to no customer service. They got back to me weeks later, and they hadn't read my email right.
Got my order (ordered international and no issues). You can track it to see what it's at.
Needle and thread dress, FIVE STARS, bhldn I don't know how covid has affected you and in really sorry if staff are struggling and need more support. If this is normal service, it really needs looked at.
read more
You May Also Find These Company Reviews Interesting
Healthalliance
Health alliance sells health insurance plans in illinois, iowa, indiana, ohio, and washington with the doctors you trust and local customer service.... More
Category
Health