Review (August 2025)

8B

Estimated Revenue

12.36M

Website Visitors

1.6/5

Trustpilot Score

What do we know about Bass Pro Shops?

Estimated Revenue (2020)

$8B

Total Employees

6300

Founded

1972

Industry

Retail

Last Funding Date

Venture (Round not Specified) Feb 2015

Location

Springfield, United States

About

Bass Pro Shops: Bass Pro Shops is your trusted source for quality fishing, hunting, boating and outdoor sporting goods. Inspiring people to enjoy & protect the great outdoors.

Social Links

Alexa Ranking: 11201

What is Bass Pro Shops's Revenue?

Bass Pro Shops's estimated revenue for 2024 is $8B.

What does Bass Pro Shops do?

Bass Pro Shops is North America's premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father's liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela's to create a "best-of-the-best" experience with superior products, dynamic locations and outstanding customer service. Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors. Beyond retail, Bass Pro Shops also operates White River Marine Group, the world's largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America's Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.

What are the monthly traffic metrics for Basspro?

6/mo Traffic Growth

18.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

12M

Time on Site

3.4Mins

Bounce Rate

53%

How fast is Basspro growing?

Basspro has grown by 18.3% in the last 6 months according to SimilarWeb.

How do people interact with Basspro?

Last month, Basspro received 12M visitors who spent an average of 3.4 minutes on the website and visited 4.0 different pages per session. Overall, 53% of people bounce on the first visit.

How do people find Basspro?

3.8M people (31%) visit Basspro directly. 7.2M (58%) people search for them in Google. Whereas, 264.9k (2%) discover Basspro through Facebook, Reddit, and YouTube. 136.5k (1%) visitors come from Basspro's email newsletters. Finally, 291.3k (2.4%) people come from affiliates and or paid referrals.

Who uses Basspro?

Basspro's top market is the United States and they receive 11.6M (94.1%) people.
Then the 2nd is Canada with 411.1k (3.3%).
The 3rd is is Mexico with 28k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Basspro's ads on Google?

Google Ads

Bass Pro Shops® Official Site - Bass Pro Shop Near Me

https://www.basspro.com/

Get Amazing Deals on Fishing, Hunting, Boating & Everything Outdoors! Shop Now. The Best In Fishing, Hunting & Outdoor Products. Offer Ends Soon, Shop Now! 100% Guarantee. Outdoor Rewards. Price Match Policy. Local In-Store Pickup.

BassPro.com | Bass Pro® Christmas Sale | Free 2-Day Shipping on $50+‎

https://www.basspro.com/shop/en

Rating for basspro.com: 4.9 - Email reply time: 2 hours Get Amazing Deals on Hunting, Shooting, Fishing & Everything Outdoors! Shop Now. These Deals Won't Last! Local In-Store Pickup. 100% Guarantee. Outdoor Rewards. Price Match Policy.

Bass Pro Shops® Official Site - Shop Online and In-Store

https://www.basspro.com/

Get Amazing Deals on Fishing, Hunting, Boating & Everything Outdoors! Shop Now. The Best In Fishing, Hunting & Outdoor Products. Offer Ends Soon, Shop Now! Outdoor Rewards. 100% Guarantee. Local In-Store Pickup. Price Match Policy.

BassPro.com | Bass Pro Shops® Official Site | Shop Online and In-Store‎

https://www.basspro.com/shop/en

Rating for basspro.com: 4.8 - Order accuracy: 95–100% Get Amazing Deals on Fishing, Hunting, Boating & Everything Outdoors! Shop Now. Shop Our Selection Now. Outdoor Rewards. 100% Guarantee. Price Match Policy. Local In-Store Pickup.

Bass Pro Shops® Official Site | Shop Online and In-Store

https://basspro.com

Get Amazing Deals on Fishing, Hunting, Boating & Everything Outdoors! Shop Now. The Best In Fishing, Hunting & Outdoor Products. Offer Ends Soon, Shop Now! 100% Guarantee. Outdoor Rewards. Local In-Store Pickup. Price Match Policy.

What do Basspro's customers say about them?

Review Score

1.6/5

Total Reviews

135

Info

Bass Pro Shops
5 Star
10.0%
4 Star
5.0%
3 Star
5.0%
2 Star
5.0%
1 Star
75.0%
Read reviews that mention
Darren Sinclair

Absolutely horrible

Reviewed on 2021-04-15T23:05:21

Absolutely horrible They confirmed my order for wading shoes, 48 hours later they confirm that they can’t deliver them and tell me if I don’t want the waders that was part of the order either,I can return them. So on my time I can take them to the post office, to help them out evidently, and return them. I’ll dump them in the Harrisburg parking lot
read more
David Miller

I am impressed!

Reviewed on 2021-04-10T18:18:01

I purchased a pair of shorts online and they did not fit. I called Customer Service and spoke to a "whimsical" person named Patty.I explained that I wanted to exchange them for another pair, and asked how to return the shorts that do not fit. She was able to apply the amount I paid for the original shorts to the new pair I selected, which left a remaining balance of $5. After paying the total, she informed me that instead of returning the shorts that I have, to find a shelter or a firehall that can use them to help a family in need. I have never heard a company offer this before. Bass Pro Shops demonstrates how much they care for the communities they serve. I am a huge fan of any company that gives back to their community. Bass Pro Shops I give you 5+ Stars!! Thank you, Patty & Bass Pro Shops, for making my day!
read more
Mike yates

Doesn’t even ship to the uk

Reviewed on 2021-04-07T19:44:39

Doesn’t even ship to the uk
barbara Little

I'd give a negative 5 if I could

Reviewed on 2021-04-06T22:02:56

I'd give a negative 5 if I could. We went to Bass pro shop and ordered a bass buggy 16xl with upgraded motor pontoon boat.We were told it would be 4-8 weeks, now today we get an email saying they aren't going to start producing the pontoon until june 1st, which is 12 week later and then it will take probably another 8 weeks. Horrible. they won't do anything to compensate us. they just suck!
read more
Steven Hill

This should be negative stars....

Reviewed on 2021-04-06T02:05:48

This should be negative stars.... Long story short. tried to buy a pontoon boat through bass pro andhave been put off since November and just now told that they don't know when new boats are coming in. are you kidding me. so don't go to bass pro to buy a boat or get one serviced. the service dept is a cluster f..... they have no idea what they are doing. where your stuff is at. and often don't even fix the.problems. do not recommend bass pro for boats. have not had a bad experience with tackle and rest of store. oh, other than their club points program. it's. joke.
read more
David L.

Shipping tracker is a joke

Reviewed on 2021-04-04T15:20:05

Shipping tracker is a joke. I ordered on their website with 2 day delivery, had my tracking number for all the packages get delayed 2 days with no reason.The tracking website doesn't offer any details on the package except the initial package ready for shipping. I assume it will be longer. I will never order from them again. I wonder when they will shutter their doors.
read more
Veronica W. Cook

Bass Pro is always a great place to go…

Reviewed on 2021-04-02T18:59:40

Bass Pro is always a great place to go for my sporting goods needs. The selection is always goodalthough I do believe that the prices are a bit high
read more
Tom VanHeesbeke

Bass Pro offered a 55% discount on a…

Reviewed on 2021-04-01T00:12:46

Bass Pro offered a 55% discount on a FishFinder for Spring Season Sale. I jumped on it.They pushed me into getting another 20 dollars off of it with a Capital One VISA Bass Pro Credit Card. I didn’t even intend to defer my payment on a card. My transaction went through and I was so happy I got this FishFinder at a great price. A day or two later they said a flag was on this card I accepted saying it might be fraud. I chkd my account status and it said the order was cancelled. They won’t honor my original order to pay in full. Unreal now I sit with nothing because of their promotions. I will never buy anything from Bass Pro ever or Cabelas
read more

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