Review (August 2025)

Barstool sports is a sports & pop culture blog covering the latest news and viral highlights of each and everyday with blogs, videos and podcasts. by the common man, for the common man.

100M

Estimated Revenue

8.06M

Website Visitors

4/5

Trustpilot Score

What do we know about Barstool Sports?

Estimated Revenue (2020)

$100M

Total Employees

610

Founded

2003

Industry

Sports

Location

New York, United States

About

Barstool Sports: Barstool Sports is a sports & pop culture blog covering the latest news and viral highlights of each and everyday with blogs, videos and podcasts. By the common man, for the common man.

Social Links

Alexa Ranking: 54400

What is Barstool Sports's Revenue?

Barstool Sports's estimated revenue for 2024 is $100M.

What does Barstool Sports do?

Barstool Sports is one of the most influential lifestyle brands in America. With a rich 16-year history, Barstool Sports has one of the most highly coveted, fiercely loyal and incredibly engaged audiences, which has put Barstool at the top of the charts. Barstool Sports is the preeminent digital sports media brand that has established an extremely influential and deeply authentic voice. Barstool Sports creates innovative content with massive distribution on multiple platforms including web, apps, podcasts, radio, video, social, events, pay per view, subscription and TV to an incredibly engaged audience. Barstool Sports reaches a hyper-engaged audience of 66+ million monthly unique users with 46% of men and women in the coveted 18-34 age demographic. They are home to the #1 sports podcast, "Pardon My Take," and #1 female podcast, "Call Her Daddy." Barstool steals the spotlight in cultural moments. Their presence at major sporting events drives more awareness, engagement and viewership in younger demographics than any other media brand. Barstool Sports and its founder, Dave Portnoy, consistently ranks as the #1 most influential social media account at major sporting events like the Kentucky Derby, Super Bowl, PGA Championship, U.S. Open Golf, Stanley Cup Finals, NASCAR's Daytona 500 and more. If you're interested in advertising on Barstool, contact [email protected]

What are the monthly traffic metrics for Barstoolsports?

6/mo Traffic Growth

8.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

8M

Time on Site

4.0Mins

Bounce Rate

52%

How fast is Barstoolsports growing?

Barstoolsports has grown by 0.1% in the last 6 months according to SimilarWeb.

How do people interact with Barstoolsports?

Last month, Barstoolsports received 8M visitors who spent an average of 4.0 minutes on the website and visited 2.0 different pages per session. Overall, 52% of people bounce on the first visit.

How do people find Barstoolsports?

5.6M people (69%) visit Barstoolsports directly. 1.2M (14%) people search for them in Google. Whereas, 1.2M (15%) discover Barstoolsports through Facebook, Reddit, and YouTube. 12.1k (0%) visitors come from Barstoolsports's email newsletters. Finally, 3.8k (0.0%) people come from affiliates and or paid referrals.

Who uses Barstoolsports?

Barstoolsports's top market is the United States and they receive 7.3M (90.7%) people.
Then the 2nd is Canada with 322.5k (4.0%).
The 3rd is is United Kingdom with 79.4k (1.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Barstoolsports's ads on Google?

Google Ads

The Barstool Sports Store | Official Merchandise

http://store.barstoolsports.com/

Shop Our Shirts, Hoodies, Tanks, Polos, Koozies, Mugs, and More. Viva La Stool. Types: Flags, Hoodies, Long Sleeve Shirts, Hats, T-Shirts, Tanks, Polos, Shorts, Koozies, Mugs.

The Barstool Sports Store | Official Merchandise

http://store.barstoolsports.com/

Shop Our Shirts, Hoodies, Tanks, Polos, Koozies, Mugs, and More. Viva La Stool. Types: Flags, Hoodies, Long Sleeve Shirts, Hats, T-Shirts, Tanks, Polos, Shorts, Koozies, Mugs.

Barstool® Store | Official Barstool Merchandise‎

https://store.barstoolsports.com/

Shop our New Arrivals, Podcasts & Shows, Apparel, Collections, Gear, and More. By The Common Man, For The Common Man | Saturdays Are For The Boys. Official Merchandise. Viva La Stool. Barstool Sports. SAFTB. Types: Flags, Hoodies, Long Sleeve Shirts, Hats

Fore Play By Barstool Sports® | Saturdays Are For The Boys‎

https://store.barstoolsports.com/collections/fore-play

Swing back into action this summer with official Barstool Sports® gear! Barstool Sports. SAFTB. Viva La Stool. Fore Play. Official Merchandise. Types: Flags, Hoodies, Long Sleeve Shirts, Hats, T-Shirts, Tanks, Polos, Shorts, Koozies, Mugs.

The Barstool Sports Store | Saturdays Are For The Boys‎

https://store.barstoolsports.com/

Shop Our Shirts, Hoodies, Tanks, Polos, Koozies, Mugs, and More. Official Merchandise. Viva La Stool. SAFTB. Types: Flags, Hoodies, Long Sleeve Shirts, Hats, T-Shirts, Tanks, Polos, Shorts, Koozies, Mugs.

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