Review (August 2025)

Boston athletic association

11.16M

Estimated Revenue

370.84k

Website Visitors

4/5

Trustpilot Score

What do we know about Boston Athletic Association?

Estimated Revenue (2020)

$11.16M

Total Employees

77

Founded

1887

Industry

Health Wellness And Fitness

Location

Boston, United States

About

Boston Athletic Association: Boston Athletic Association

Social Links

What is Boston Athletic Association's Revenue?

Boston Athletic Association's estimated revenue for 2024 is $11.16M.

What does Boston Athletic Association do?

Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of managing athletic events and promoting a healthy lifestyle through sports, especially running. While its signature event remains the Boston Marathon, the Boston Athletic Association manages a comprehensive, year-round schedule of events including the B.A.A. Half Marathon and the Boston Mayor's Cup.

What are the monthly traffic metrics for Baa?

6/mo Traffic Growth

-15.00%

All Time Traffic Growth

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Monthly Hits

371k

Time on Site

1.9Mins

Bounce Rate

53%

How fast is Baa growing?

Baa has grown by 58.7% in the last 6 months according to SimilarWeb.

How do people interact with Baa?

Last month, Baa received 371k visitors who spent an average of 1.9 minutes on the website and visited 2.0 different pages per session. Overall, 53% of people bounce on the first visit.

How do people find Baa?

67k people (18%) visit Baa directly. 281.2k (76%) people search for them in Google. Whereas, 5.5k (1%) discover Baa through Facebook, Reddit, and YouTube. 2.7k (1%) visitors come from Baa's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Baa?

Baa's top market is the United States and they receive 301.7k (81.4%) people.
Then the 2nd is Canada with 12.2k (3.3%).
The 3rd is is United Kingdom with 6.2k (1.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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-13.41%

Ad Spend

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76.45%

Ad Spend

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