Review (April 2024)

Ao - the online electricals store. incredible deals, free delivery and price match on the best range of washing machines, fridge freezers, laptops and more.

853.2M

Estimated Revenue

10.03M

Website Visitors

4.7/5

Trustpilot Score

What do we know about AO?

Estimated Revenue (2020)

$853.2M

Total Employees

2200

Founded

2000

Industry

Consumer Electronics

About

AO: AO - the online electricals store. Incredible deals, free delivery and price match on the best range of washing machines, fridge freezers, laptops and more.

Social Links

What is AO's Revenue?

AO's estimated revenue for 2023 is $853.2M.

What does AO do?

At AO, we want to make sure our customers are happy. When they have a smile on their face, we know we've done a good job. It's at the heart of everything we do, and it's why our logo is always smiling. When it comes to appliances and electricals, we've got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we've got those too). We're passionate, relentless and full of beans, determined to make a difference and change the world for the better. From massive changes to tiny tweaks – making a difference is what keeps us driven. It started at a pub in Bolton with a £1 bet and a belief that things could be done better! Our people are our superpower, and that's no accident. We're looking for everyday heroes who want to learn and help other people achieve. Those glass-half-full-types who have an appetite for a better tomorrow. With AO, the sky's the limit. We'll support you to be the best version of yourself and always drive your career forward. We keep things simple. We say things like "treat every customer like they're your gran" and "make decisions your mum would be proud of" because we're personal and act with integrity – every day in every action.

What are the monthly traffic metrics for Ao?

6/mo Traffic Growth

6.60%

All Time Traffic Growth

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Monthly Hits

10M

Time on Site

5.2Mins

Bounce Rate

47%

How fast is Ao growing?

Ao has grown by 4.7% in the last 6 months according to SimilarWeb.

How do people interact with Ao?

Last month, Ao received 10M visitors who spent an average of 5.2 minutes on the website and visited 4.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Ao?

3.3M people (33%) visit Ao directly. 5.2M (52%) people search for them in Google. Whereas, 183.8k (2%) discover Ao through Facebook, Reddit, and YouTube. 112.6k (1%) visitors come from Ao's email newsletters. Finally, 882.1k (8.8%) people come from affiliates and or paid referrals.

Who uses Ao?

Ao's top market is the United Kingdom and they receive 9.5M (95.1%) people.
Then the 2nd is Germany with 125.8k (1.3%).
The 3rd is is United States with 62.5k (0.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Ao's customers say about them?

Review Score

4.7/5

Total Reviews

271834

Info

ao.com
5 Star
90.0%
4 Star
0.0%
3 Star
5.0%
2 Star
0.0%
1 Star
5.0%
Read reviews that mention
Talana

Excellent product

Reviewed on 2021-05-30T00:29:18

Excellent product, best pricing online and speedy delivery!
Sylwia

Product worth buying!!!

Reviewed on 2021-05-29T22:56:00

Great service and an amazing apple product!!!
PATRICIA CAPES

Absolutely brilliant from ordering the…

Reviewed on 2021-05-29T22:32:52

Absolutely brilliant from ordering the items to the fitting and taking away Can't wait for my dryersto come into stock thankyou ?
read more
Mrs LOU ROCKE

Used AO several times now

Reviewed on 2021-05-29T21:58:32

Used AO several times now. The website is easy to use my orders have just taken a few minutes from finding the item I want to payment and delivery details.They keep purchaser informed of delivery time. Every delivery has been quick and efficient.p
read more
Paul

AO Backtracks on agreed deal.

Reviewed on 2021-05-29T21:44:48

Excellent product, delivery was prompt and driver and their assistant polite and courteous.However was let down by AO going back on its word recycling of the old product was supposed to be included in the price, however they would not take it away as there was ice inside. It was not mentioned at the time of ordering that it was necessary to defrost the old item. Nor was it mentioned a couple of days latter when I received a call to confirm delivery time and the offer of insurance. I had been intending to use AO again to replace other appliances over the next month but will now be reconsidering.
read more
C House

All as it should be

Reviewed on 2021-05-29T21:14:08

Item is good, and as described. Delivered on the promised day. All good.
Judith

Great service

Reviewed on 2021-05-29T20:30:40

Great service. Fast, efficient and friendly. Highly recommended.
MRS S K Grimwood

Excellent and most helpful

Reviewed on 2021-05-29T20:27:05

Excellent and most helpful

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