Review (August 2025)

Annie's delicious organic goodies are perfect for the whole family and are made with organic, natural, non-gmo ingredients. browse our product range now.

100M

Estimated Revenue

74.42k

Website Visitors

2.8/5

Trustpilot Score

What do we know about Annie's Inc.?

Estimated Revenue (2020)

$100M

Total Employees

120

Founded

1989

Industry

Consumer Goods

Location

Berkeley, United States

About

Annie's Inc.: Annie's delicious organic goodies are perfect for the whole family and are made with organic, natural, non-GMO ingredients. Browse our product range now.

Social Links

Alexa Ranking: 133972

What is Annie's Inc.'s Revenue?

Annie's Inc.'s estimated revenue for 2024 is $100M.

What does Annie's Inc. do?

Annie's is a rapidly growing natural and organic food company with a widely recognized brand, offering consumers great-tasting products in large packaged food categories. We sell premium products made from high-quality ingredients at affordable prices. Our products appeal to health-conscious consumers who seek to avoid the artificial flavors, synthetic colors and preservatives used in many conventional packaged foods. According to a leading industry source, we have the #1 natural and organic market position in four product lines: macaroni and cheese, snack crackers, fruit snacks and graham crackers. Our loyal and growing consumer following has enabled us to migrate from our natural and organic roots to a brand sold across the mainstream grocery, mass merchandiser and natural retailer channels. Today, we offer over 145 products and are present in over 35,000 retail locations in the United States and Canada. We are committed to operating in a socially responsible and environmentally sustainable manner, with an open and honest corporate culture. Our mission is to cultivate a healthier, happier world by spreading goodness through nourishing foods, honest words and conduct that is considerate and forever kind to the planet. Our corporate culture embodies these values and, as a result, we enjoy a highly motivated and skilled work force that is committed to our business and our mission. Our colorful, informative and whimsical packaging featuring our iconic mascot, Bernie, the "Rabbit of Approval," conveys these values. We believe our consumers connect with us because they love our products and relate to our values, resulting in loyal and trusting relationships. For more information, visit www.Annies.com. You can also follow us on Facebook (www.Facebook.com/annieshomegrown), Instagram (@annieshomegrown), and Twitter (@annieshomegrown).

What are the monthly traffic metrics for Annies?

6/mo Traffic Growth

76.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

74k

Time on Site

2.3Mins

Bounce Rate

47%

How fast is Annies growing?

Annies has grown by -8.3% in the last 6 months according to SimilarWeb.

How do people interact with Annies?

Last month, Annies received 74k visitors who spent an average of 2.3 minutes on the website and visited 3.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Annies?

15.8k people (21%) visit Annies directly. 51.7k (70%) people search for them in Google. Whereas, 544.6 (1%) discover Annies through Facebook, Reddit, and YouTube. 510.4 (1%) visitors come from Annies's email newsletters. Finally, 2.1k (2.8%) people come from affiliates and or paid referrals.

Who uses Annies?

Annies's top market is the United States and they receive 64.2k (86.3%) people.
Then the 2nd is Canada with 5.2k (6.9%).
The 3rd is is Philippines with 746.8 (1.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Annies's customers say about them?

Review Score

2.8/5

Total Reviews

3

Info

Annie's Homegrown
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Read reviews that mention
Earth Ling

If you want unhealthty food…

Reviewed on 2021-01-08T18:28:20

If you want unhealthty food masquerading as organic and vegan, try Annie's Vegan Cheesy Rice products. Fat 18% DV per serving (about 1 cup) Saturated Fat 40% DV per serving Sodium 32% DV per serving Total carbohydrates 18 % DV per serving
read more
Allender Julie Ann

I used to love Annie's

Reviewed on 2019-03-28T04:05:37

I used to love Annie's. Their products have gone from really good to awful. Every box of their fruit snacks tastes moldy.They refunded me for 2 boxes and told me to take the other 2 back to Costco. The check said General Mills on it. It opened my eyes. I called to talk to "Annie's" and the woman tried to convince me that being bought out by General Mills gave them the ability to do things they couldn't afford before. Good luck Annie's. If everyone learns the truth you might not have any customers left. Just for your information General Mills now owns Cascadian Farms, Natural Valley and Larabar. Many packages now say made with genetically engineered products. Kellogs now owns Morningstar which is also now made with GMOs.
read more
Dana B

Was so excited to try Annie's Chicken…

Reviewed on 2019-03-04T16:43:49

Was so excited to try Annie's Chicken Noodle Soup.....woof it was so bad I gave it to my dog....atfirst has no flavor at all then an aftertaste that tastes like turpentine smells...tried to contact the company...voicemail or email only no live person...come to find out that it is under General Mills 's banner,called them will send replacement coupon....I just wanted some good soup..........
read more

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