Review (August 2025)

Offering business and personal insurance coverage options for your home, office, autos and life. let us protect the dreams you've worked so hard to achieve.

12.2B

Estimated Revenue

1.32M

Website Visitors

2.8/5

Trustpilot Score

What do we know about American Family Insurance?

Estimated Revenue (2020)

$12.2B

Total Employees

17000

Founded

1927

Industry

Insurance

Location

Madison, United States

About

American Family Insurance: Offering Business and Personal Insurance coverage options for your home, office, autos and life. Let us protect the dreams you've worked so hard to achieve.

Social Links

Alexa Ranking: 61781

What is American Family Insurance's Revenue?

American Family Insurance's estimated revenue for 2024 is $12.2B.

What does American Family Insurance do?

For more than 85 years, American Family Insurance has built its reputation on sound principles. We strive to provide you industry-leading service, exceptional claims experience and products that build long-term relationships. This is accomplished by treating policyholders fairly in a helpful and caring way and making it easy and convenient to work with us. We know our customers like family. American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been. The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management and the character and good judgment exercised at all levels of our organization. It's a way of doing business that our customers have come to expect from us and a standard that we continue to live up to. 1-800MYAMFAM (1-800-692-6326)

What are the monthly traffic metrics for Amfam?

6/mo Traffic Growth

2.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

3.2Mins

Bounce Rate

43%

How fast is Amfam growing?

Amfam has grown by 10.0% in the last 6 months according to SimilarWeb.

How do people interact with Amfam?

Last month, Amfam received 1M visitors who spent an average of 3.2 minutes on the website and visited 3.0 different pages per session. Overall, 43% of people bounce on the first visit.

How do people find Amfam?

585k people (44%) visit Amfam directly. 594.3k (45%) people search for them in Google. Whereas, 18.9k (1%) discover Amfam through Facebook, Reddit, and YouTube. 34.4k (3%) visitors come from Amfam's email newsletters. Finally, 12.3k (0.9%) people come from affiliates and or paid referrals.

Who uses Amfam?

Amfam's top market is the United States and they receive 1.3M (95.3%) people.
Then the 2nd is Canada with 7.9k (0.6%).
The 3rd is is India with 6.6k (0.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Amfam's ads on Google?

Google Ads

James Nick Insurance - Great Coverage At Great Rates - amfam.com‎

https://agent.amfam.com/james-nick/

Save on Athens insurance. Call James for a free quote.

Auto, Home & Life Insurance | American Family Insurance Co.‎

https://amfaminsuranceagents.amfam.com/app/Indianapolis-LukeShafer.html?

Affordable Indianapolis Insurance Coverage For Auto, Home, Life & More. Local agents. Free quote.

Indianapolis Auto Insurance | Get A Quote From A Local Agent‎

https://amfaminsuranceagents.amfam.com/app/Indianapolis-LukeShafer.html?

Cover One Car Or Bundle & Get A Multi Vehicle Discount. Get A Free Quote Today. Car insurance. Personal service. Indy auto coverage. Insurance coverage: Auto, Homeowners, Multi-Policy, Business, Life, Motorcycle.

Renters Insurance - American Family Insurance Can Help - AmFam.com‎

https://www.amfam.com/campaigns/renters-insurance?dfaid=1

Protect You From Fire, Theft & More 5250 N Broadway St b, Chicago, IL‎ - (773) 739-2777‎

American Family Insurance | Quick & Affordable Quotes | AmFam.com‎

https://amfaminsuranceagents.amfam.com/app/Aurora.html

Let A Trusted Local Agent Help You Select The Right Coverage, Bundle & Save More. Free quote.

What do Amfam's customers say about them?

Review Score

2.8/5

Total Reviews

5

Info

American Family Insurance
5 Star
25.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
75.0%
Read reviews that mention
Danise

Ripoff.They do not want to pay…

Reviewed on 2020-11-24T20:27:21

Ripoff.They do not want to pay customers who have full coverage,the fair value of your automobile.Donot use this company.
read more
Eric W

Claims

Reviewed on 2020-11-23T21:38:36

The very definition of shyster is a person who uses unscrupulous, fraudulent or deceptive methods in business,and is very fitting for this company. We had adjusters that were rude, we were expected to do the adjusters job because they wouldn’t leave the office to review the damage because of Covid-19, when social distancing was easy because there were few to no people at the junkyard where the damage needed surveyed. When they did send the settlement offer it was laughably low and extremely unfair. I would not personally have insurance with them because of this dishonesty and will discourage all my friends and family to steer clear of these shysters.
read more
Mirek Fejfar

We use them for our business insurance

Reviewed on 2020-03-25T14:05:28

We use them for our business insurance. We never had any claim. Well, now with the coronavirus,we would need to apply the lost revenue policy, and I doubt they will do it, but I believe that the other insurance companies won't either. If they will, I will switch. But so far, we have a very attentive agent (Terri Powell, Beaverton, OR) and we feel like we are being well served.
read more
Brandon zimney

Crooks

Reviewed on 2020-03-12T09:59:51

Crooks, they give you a run around when it comes to them paying out for a claim. They lied to me many times and would like to warn anyone thinking about getting coverage from these liers.i was with them for 15 years then came time to pay my claim and would not answer calls, return calls, and would drag it out till they had reached the a time limit for the claim.
read more

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