Review (August 2025)

Shop direct from american tourister for sytlish, high quality and fun luggage you can rely on. free shipping

39.09M

Estimated Revenue

114.1k

Website Visitors

2.8/5

Trustpilot Score

What do we know about American Tourister?

Estimated Revenue (2020)

$39.09M

Total Employees

57

Founded

1933

Industry

Leisure Travel Tourism

Location

Oudenaarde, Belgium

About

American Tourister:

Social Links

Alexa Ranking: 114132

What is American Tourister's Revenue?

American Tourister's estimated revenue for 2024 is $39.09M.

What does American Tourister do?

Founded in 1933, American Tourister made the world's first moulded luggage - and it quickly became all the rage! Another first was to 'flight test'​ our bags with flight attendants from major airlines. Flight tested, flight approved! During the 70s we continued to design durable cases that could withstand even the thoughest quality critic: a gorilla. The successful gorilla campaign ran for 15 years. Today, for more than 85 years, American Tourister has been offering youthful, vibrant and reliable luggage infused with the spirit of fun and adventure to travellers worldwide.

What are the monthly traffic metrics for Americantourister?

6/mo Traffic Growth

74.20%

All Time Traffic Growth

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Monthly Hits

114k

Time on Site

1.8Mins

Bounce Rate

43%

How fast is Americantourister growing?

Americantourister has grown by -48.9% in the last 6 months according to SimilarWeb.

How do people interact with Americantourister?

Last month, Americantourister received 114k visitors who spent an average of 1.8 minutes on the website and visited 4.0 different pages per session. Overall, 43% of people bounce on the first visit.

How do people find Americantourister?

23.3k people (20%) visit Americantourister directly. 83.5k (73%) people search for them in Google. Whereas, 1.2k (1%) discover Americantourister through Facebook, Reddit, and YouTube. 1.7k (1%) visitors come from Americantourister's email newsletters. Finally, 722.6 (0.6%) people come from affiliates and or paid referrals.

Who uses Americantourister?

Americantourister's top market is the United States and they receive 73.9k (64.7%) people.
Then the 2nd is India with 22.5k (19.7%).
The 3rd is is Canada with 2.3k (2.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Americantourister's customers say about them?

Review Score

2.8/5

Total Reviews

3

Info

American Tourister
5 Star
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4 Star
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3 Star
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2 Star
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1 Star
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Read reviews that mention
Charlie Bray

I bought a medium size Donald Duck…

Reviewed on 2020-09-03T15:03:33

I bought a medium size Donald Duck suitcase at £129 and before Id used the suitcase once the inner zip and stitching came apart.I contacted CS to report the fault, they wanted me to send the case at my expense for inspection to see if this was covered by warranty which I refused, after some back and forth they agreed that as the case was brand new they would arrange a courier pick up. A week or so passed and I was advised that the fault was covered under warranty but it could not be repaired so they offered me a replacement - however my model suitcase was not in stock. So as none of the cases appealed I asked for a refund which was refused?? So I was forced by them to accept a replacement case of another character which I didnt want, So I have spent £129 on a case I dont like which was essentially forced on me. I would never buy from this company again. Soddy and overpriced and when you return the faulty item they refuse to refund.
read more
Susan Leisk

Just wanted to share this about an…

Reviewed on 2019-10-22T15:53:14

Just wanted to share this about an American Tourister case I bought for a trip to Toronto in August.When I arrived at the hotel in toronto I noticed the side of the case by the wheel was cracked and had come away from the wheel. I have had various cases over the years from various companies and travelled all over the world and this has never happened before. After a couple of calls the case was sent to a 3rd party for review who have advised it was 3rd party damage and I will have to pay for repair. I am absolutely disgusted after putting my trust in what I though was a reputable company purchasing one of their suitcases it was damaged after one trip. I find it incredible for supposed high quality suitcase can suffer this damage after one visit. I would not recommend this company to purchase a case from
read more

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