Review (August 2025)

Admiral offers a wealth of insurance products including car insurance, home insurance, travel insurance, pet insurance and van insurance.

10M

Estimated Revenue

2.41M

Website Visitors

4/5

Trustpilot Score

What do we know about Admiral Financial Services?

Estimated Revenue (2020)

$10M

Total Employees

96

Founded

2017

Industry

Financial Services

Location

Cardiff, United Kingdom

About

Admiral Financial Services: Admiral offers a wealth of insurance products including Car Insurance, Home Insurance, Travel Insurance, Pet Insurance and Van Insurance.

Social Links

What is Admiral Financial Services's Revenue?

Admiral Financial Services's estimated revenue for 2024 is $10M.

What does Admiral Financial Services do?

In Admiral Financial Services Limited, we're building a special lending business for our customers. We launched in June 2017 and since then we've been busy striving for the best. We are a new area of Admiral Group Plc, offering Loans and Car Finance - who knows what's next! We have the freedom and innovation of a small startup with the security of a large parent company behind us. We‘ve got loads of work going on this year, but our agile technology team say...bring it on!

What are the monthly traffic metrics for Admiral?

6/mo Traffic Growth

-6.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

7.1Mins

Bounce Rate

29%

How fast is Admiral growing?

Admiral has grown by 22.2% in the last 6 months according to SimilarWeb.

How do people interact with Admiral?

Last month, Admiral received 2M visitors who spent an average of 7.1 minutes on the website and visited 6.0 different pages per session. Overall, 29% of people bounce on the first visit.

How do people find Admiral?

1.3M people (53%) visit Admiral directly. 1M (43%) people search for them in Google. Whereas, 12.8k (1%) discover Admiral through Facebook, Reddit, and YouTube. 31.1k (1%) visitors come from Admiral's email newsletters. Finally, 18.5k (0.8%) people come from affiliates and or paid referrals.

Who uses Admiral?

Admiral's top market is the United Kingdom and they receive 2.3M (97.1%) people.
Then the 2nd is United States with 14.4k (0.6%).
The 3rd is is Spain with 4.8k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Admiral's ads on Google?

Google Ads

Admiral Car Insurance - Prices From £265

https://www.admiral.com/car-insurance-quotes

10% Of Customers Paid Less Than £265 Between Jan and Jun 2021. Minutes To Get A Quote - Just Have Your Details Handy! Get A Quote. Comprehensive cover.

Admiral Car Insurance UK | Get A Quote In Minutes

https://www.admiral.com/car-insurance-quotes/

98% Of Customers Would Buy From Us Again · Comprehensive Cover From £267. European Cover. Stereo Cover. Windscreen Repair. Courtesy Car. Classic Car Insurance. Home Insurance. Black Box Car Insurance. Insurance coverage: Home, Car, Multicar, Black Box.

Admiral Car Finance | 5.9% Representative APR | admiral.com‎

https://www.admiral.com/loans/car-finance

No commission. No obligation. No pressure = No hassles! FCA regulated. UK Call Centre. No Set-Up Fees. Types: Hire Purchase Loan, Personal Contract Purchase, Unsecured Personal Loan.

Admiral Car Insurance UK | Car Insurance From Only £270‎

https://www.admiral.com/car-insurance-quotes

That's All 10% Of Our Customers Paid For Comprehensive Cover At Admiral.com

Admiral Car Insurance UK | Get A Quote In Minutes | admiral.com‎

https://www.admiral.com/car-insurance-quotes

98% Of Customers Would Buy From Us Again · Comprehensive Cover From £270. Classic Car Insurance. Black Box Car Insurance. Stereo Cover. Windscreen Repair. European Cover.

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